It’s no easy feat to craft exceptional quality rugs that are as ethically responsible for their artisans as they are beautiful to look at; nevertheless, Jaipur Living has been striving every day to do just that for nearly 50 years! By preserving and highlighting the centuries-old traditions of handmade rug weaving in India, their work results in some of the most distinctive heirloom rugs, pillows, and home decor in the world. In 1978, Nand Kishore Chaudhary founded Jaipur Living with only 9 artisans and 2 looms; from there, the company boldly challenged long-standing social norms and practices in India by employing “untouchables,” women, and artists. Today, they continue to empower a sense of dignity and independence through the art of experienced craftsmanship, and we couldn’t be more proud to partner with them on behalf of our Urban Natural customers. 

Making History And Empowering Change

Through technological innovation, and socially responsible efforts, Chaudhary’s daughters Asha and Archana carry on and expand upon their father’s legacy today. Their Jaipur Rugs Foundation and various other social initiatives support over 40,000 local artisans in 700 villages across India with livable wages, access to free healthcare, leadership training, and opportunities for personal growth. In addition, 85% of their weavers are women, and their mission of bringing worldwide appreciation to age-old traditions has helped Jaipur Living facilitate financial independence and sustainable livelihoods for all of their expert artisans. As a result, each rug, regardless of design, fiber type, or construction style is an admirable example of how decades of meaningful effort can achieve huge strides in individual communities, and the future of our world. 

Process And Style To Meet Every Need

With high quality natural and synthetic fibers, gorgeous designs, and multiple different weave styles and construction methods, Jaipur Living likely has a rug to suit your unique household needs, budget, and taste preferences. You might opt for an investment heirloom piece that’s been individually hand-knotted with all-natural wool over several months’ time– these rugs are incredibly durable, easy to repair, and sure to last for generations with proper care. If you’re looking for something slightly more affordable with less lead-time to produce, however, you might choose a handwoven or hand-tufted rug, which may not tolerate heavier foot traffic as effortlessly, but are still unique purchases backed by artisanal traditions that have been passed down for centuries. Jaipur Living also offers flat-weave rugs for a lighter-weight, often reversible rug, or modern power-loomed pieces for the most budget-friendly rug lover who might prefer synthetic fibers for a stain-resistant alternative that’s easier to clean too. No matter which weave style or fiber is best for your home and lifestyle needs, rest assured that each finished product will be endowed with years of skilled experience, attention to detail, and respect for tradition and maker. 

While the beauty of Jaipur Living is the ethically responsible values that drive them, and the many versatile options they continue to innovate, our team is always on hand if you need a hand narrowing down your choices! You can also test out some of our Jaipur Living rug samples at home to feel even more confident bringing home the perfect piece to complete your space.