Three pillars that Maria uses to elevate Urban Natural’s online capabilities are expanding the amount of online resources and education they offer, prioritizing customer care, and streamlining the entire shopping process. “Lots of our partners offer so many options, from types of wood to fabrics, and sometimes the ecommerce aspect can make it easier to see everything in one place,” she says. Incorporating style guides and useful education into their blog series and newsletters offers more value for their customers too. Using email marketing as a means of sharing useful how-tos and highlighting items specifically based on that customer’s taste and past purchases has proven to be more engaging than simply dropping coupons or hyping sales. “We want to give you as much info as possible on our website,” Maria says, because furniture “is a big purchase, and we get that– we want to make the purchase decision as easy and confident as possible.”

As they continue to enhance Urban Natural’s ecommerce capabilities, Maria and her team plan to roll out a customer portal for people to track their orders and get quick answers to questions. “We’ll still be on-hand,” she assures, because much like the high quality furniture they offer, their approach to marketing is also an intentional investment with timeless and long lasting returns. “When you shop online, we appear to be a big company,” she says, “but we’re a small and mighty team who all work really well together, and appreciate each other’s contributions.” She still advocates for the in-store experience if you happen to be near their Montclair, New Jersey showroom, and mentions the space “used to be an auto shop, and still has three big doors we like to roll up in summer!” Nevertheless, however you choose to shop Urban Natural, you can rest assured the experience will always be a welcoming one to remember.

Learn more about Urban Natural Home, and discover your next sustainable, ethically sourced, organic, handcrafted, and USA made furniture and home decor today.