This Mother’s Day, why not give Mom a gift she’ll love that also gives back to a great cause? We wanted to do something special in honor of all the wonderful mothers in our lives, so this year, Urban Natural is donating a percentage of each item on this gift guide to Every Mother Counts, an organization dedicated to improving access to maternity care around the world. We believe that all women, no matter where they live, should be able to access quality maternity care, but every year, 303,000 women around the world still die from complications due to pregnancy and childbirth. Even here in the United States, an industrialized nation where more money is spent on healthcare per capita than in any other country, the maternal mortality rate is consistently rising. Most of these deaths, however, are preventable, and by “ensuring women have access to quality, respectful, and equitable maternity care,” Every Mother Counts is working to change these statistics for mothers everywhere.

With every purchase you make from our Mother’s Day gift guide, we’re proud to donate a percentage of the proceeds to Every Mother Counts in an effort to support more equity and access for mothers around the world.

For The New Mom

When it comes to outfitting her nursery, the new mom in your life is going to need a comfortable place to rock her baby to sleep. The Lilah Slipcover Swivel Glider and Ottoman from Rowe is the perfect solution for a cozy chair that offers quality support, and gentle movement. Its slipcover also makes it easy to clean, and right now, you can get an additional 20% off too! For a sweet decorative touch, try the Anchal Small Triangle Quilt as a hand-quilted wall hanging for baby’s new room, or as a super soft throw blanket made from 100% organic cotton.

For The Social Mom 

If your mom loves to entertain guests, we’ve got just the gift for her: an Ash Wood Slice from Farmhouse Pottery that’s durable enough for a cutting board, and stunning to use for a charcuterie and appetizer display. Pair that with a set of 6 Silo Double Old Fashioned Glasses, and she’ll be ready for a seamless transition from brunch to happy hour hosting.

For The Mom On-The-Go

Wherever her work trips or vacation escapes may take her, a high quality, handcrafted duffel like the Anchal Weekender might be just the gift. Hand-stitched and Fair Trade verified, this roomy bag is a great way to give her some extra space for her next travel adventure. Check out the other beautiful bags, duffels, totes and pouches on our Mother’s Day gift list too! Finally, we love the Fouta Beeswax Stripe Belgian Towel from Libeco for a multipurpose linen that packs light, and can easily be used as a beach towel, sauna wrap, or stylish throw to warm up her temporary home away from home.

For The Nature-Loving Mom

While a traditional Mother’s Day gesture might be some lovely flowers, she’s certainly going to need something equally as gorgeous to show them off in! Consider a set of Trunk Vases from Farmhouse Pottery, inspired by the shape and natural rings of the trees in a Vermont forest. Similarly, you might also opt for a Farmer’s Pitcher that’s not only a unique way to display her bouquets, but also an excellent excuse to make lemonade on those warmer Spring and Summer afternoons outside. 

For The Cozy-At-Home Mom 

Maybe the mother in your world is more likely to enjoy a quiet night in, and a thoughtful gift that helps make her sanctuary feel more peaceful. In that case, she might really appreciate some Cisco Hand-Stitched Accent Pillows with their one-of-a-kind, craft feel, or a Sophia Mirror that comes in both medium and large sizes to accommodate most sized bathrooms or vanity areas with just the right touch of simplicity and style.

Be sure to order your ready-to-ship gifts by May 5th to make sure they arrive in time for Mother's Day, and learn more about Every Mother Counts and their mission here as well. With so many reasons to celebrate Mom this month, and so many creative ways to show her you care, we wish you a very thoughtful, fun-filled, and ethically-sourced celebration!